PLANNING - Audience Research Questionnaire and Results

This is a photograph of somebody who would be a member of the target audience of our documentary.

"My name is Susan, I'm 48 years old and am married with 3 children, aged 15, 19 and 22. I work in admin in a secondary school, and in my spare time I enjoy socialising and spending time with my family. I usually watch television at around 8pm, as that is when the programmes which I want to watch are on."




Audience Research


1. Age: 25 – 30

31 - 35

36 – 40

40 +

2. Occupation: ____________________________________________________

3. Which colour do you prefer?

Blue Green Red Yellow Pink Black

None of the above

4. Which type of music do you prefer?

Rock Pop Country Classical


5. Which TV channels do you regularly watch and when? __________________________________________________________________________________________________________________________________________
_____________________________________________________________________

6. How often do you use the internet?

Everyday Every few days Once a week

Once every few weeks

7. a) Are you aware of different social networking sites on the internet?

Yes No

If yes, list the ones which you know.
_______________________________________________________________________________________________________________________________________________________________________________________________________________

b) Do you have your own account on a social networking site?

Yes No



If yes, which sites?
__________________________________________________________________________________________________________________________________________
_____________________________________________________________________

8. a) Are you a parent?

Yes No

If yes, how often do you allow your child to use the internet and why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

b) Do you have any concerns when your child is using the internet?

Yes No

If yes, what are your concerns?

c) Do you limit your child’s time when using the internet?

Yes No

If yes, explain why.
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

9. If not a parent, which do you think are the main dangers of using the internet and why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

10. Which do you think are the positive factors of using the internet and why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

10. Which do you think are the negative factors of using the internet and why?
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________








the majority of the people in which we interviewed where over 40, therefore we may use this age range as the target audience

This graph shows the occupations of the people who we asked to fill out our questionnaire. It shows that we have 9 teachers this may affect the results of further questions however it will be helpful for our interviews and the target audience as in our documentary we will be interviewing teachers and people who work in a school.

We found that the majority of people we interviewed preferred to listen to pop music; therefore we will use this genre of music in our documentary

This graph shows that people mainly watch BBC 1 therefore we will consider this as a channel for our documentary as our target audience from 25-40+ do regularly watch BBC 1 therefore our documentary may be something they choose to watch.

These results show that the majority of people we interviewed use the internet everyday, and this will have a significant part in our documentary

This chart shows that Facebook is the most used site, and this plays an important role in our documentary as it shows that our documentary is mainly based around the subject of Facebook

This graph shows that the majority of the people we asked were parents, I think that this is good as during our documentary we are considering interviewing a parent and what they’re views are of social networking sites therefore this may attract our audience who our parents.

The pie chart shows that the majority of the people said yes, however a lot of people also said no, which shows the opinions are balanced

This graph shows the answers of our audience who are not parents and what they think are the main dangers of using the internet. It shows that even though they are not parents and don’t have to worry that they are

This graph shows that the majority of people who we asked thought that bulling was the biggest problem with the internet therefore we will consider using this as a part of our content for our documentary.

This chart shows that keeping in touch is the most positive factor of using the internet, therefore we will include this in our content.